Just more of the same idea. The second poster's purple tab obviously referencing the middle packaging idea (with the tab over the cap) in my previous post.

I decided on the round logo because it strays from the literal and cliche icon of a leaf which is overused. The logo is a loose representation of a dandelion which relays the botanical aspect of the brand, and is also referencing the aesthetic quality of a molecular model. This ties in with the chemistry involved in infusing and formulating a beverage.

With the packaging I tried to stay simple, and used molecular patterns to reference the chemical alterations required for making this beverage which ensures the customer that the drink has been altered to be efficient and produce results while still being healthy and natural. The bottles will be glass. I'm leaning towards the middle design.

Thoughts?

First post! Just some sketches for a fictional company I'm working on in one of my classes. Some are a little silly, I've selected about three directions, but none of that is permanent. General Thoughts? Any favorites?